Firework, a short video platform, has entered the live commerce space in India and recently launched a solution to allow businesses and brands to sell their products through shoppable videos and livestreams. The new launch is aimed at letting brands build their e-commerce presence using live video streams on their websites and apps. Firework is making its shoppable video experience live for consumers, with more than 15 brands putting over 30 products on sale. Having entered India in 2019, Firewo
With no official mandate for any company to verify the sustainability of their products and practices, many different certifications and networks exist in the fashion industry. Having a renowned eco-label can aid a fashion brand’s transparency and help navigate a complex market.These labels can evaluate brands' sustainability efforts in different aspects of production and of the supply chain, applying to raw materials, end products, and/or processes. Some organizations specialize in performi
While the term ‘back to school’ often invokes anxiety and fear amongst kids, it almost always brings smile on the face of retailers. And why not! It’s the time parents start back-to-school shopping, and that’s when retailers are busy and fruitful. That’s how the story has been every year, but this time it is different. It could be bigger and longer now!After more than 15 months of ‘Zoom’ schooling, children are now getting ready to be back to school in this vaccinated ‘new world order’. Colleges
