Courtesy: wulfAiming to take the boredom away from the same old styled jeans, Shiva Texyarn has introduced Wulf Jeans. The company feels the style of jeans one chooses is an expression of personality. Its jeans are more creative, flashy, and glamorous, splashed with rhinestones, embroidery, and fabric paint in various patterns to add personality and spice. Wulf Jeans are available for both men and women. Their flagship products are designer fabrics, rucksacks /specialised military gear inclu

2Bme, a fashion apparel brand owned by the RP-Sanjiv Goenka Group, is aiming to triple sales by 2023. Launched in 2017, the high street fashion brand is also working towards expanding its presence across the country. Since its launch, 2Bme has already earned revenue of more than Rs 100 crore. It provides contemporary fashion for daily needs. Planning to increase its presence through EBOs, large format MBO’s and e-commerce platforms, it opened its second store in Kolkata. "We will look at open

Courtesy: JD Institute of Fashion TechnologyJD Institute of Fashion Technology (JDIFT), a leading design institute of India, has declared ‘Switch’ as the theme for its annual fashion awards 2019. ‘Switch’ signifies a shift from the existing perceptions and exploring the world of unknown and unexplored. It is to evoke a sense of freshness among designers pushing them to create something extraordinary. The theme ‘Switch’ is a result of rigorous research and brainstorming sessions between the st

Courtesy: JestaisJesta I.S. has announced that sports retailer Christy Sports, has selected it as its end-to-end foundational retail suite to support its expansion. The first phase of the implementation is complete with Jesta’s financials, merchandising, POS, mobile, gift card, and loyalty modules currently operational across the Christy Sports BootDoctors storefronts. Focused on strong organic growth and expanding its footprint, Christy Sports has been acquiring similar specialty outdoor sp

Courtesy: Cherokee BrandsThe Batra Group and Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, have entered into a new license deal for the Tony Hawk brand for apparel and accessories in Europe, Middle East and Africa. The signature line will debut in top tier fashion stores and specialty skate stores. Celebrating the lifetime success of Tony Hawk as an iconic skateboarder, global sports personality, entrepreneur and p

Sub-Saharan African clothing and footwear market is worth $ 31 billion US dollars. Growing creative ambition in African fashion trends is essential. The story behind Africa’s fashion crosses the complex designs of the continent’s culture, heritage, and her dress. The next big thing is to provide a solution to the potential of Africa to drive the future of Africa and slow economic growth due to rising youth unemployment and increased value of commodities. Scenario of African fashion industryC

Courtesy: Sies MarjanLuxury ready-to-wear brand Sies Marjan has just announced a partnership with Flow, a pioneer of next generation cross border commerce, to create fully branded and localise shopping experiences for international customers. Through this partnership, Flow will enable Sies Marjan consumers to enjoy a localized shopping experience while simplifying the sales. Flow's software solution uses artificial intelligence and localised technology to allow Sies Marjan customers to feel a

Courtesy: Shanghai TangChinese investment fund Lunar Capital recently announced acquiring luxury fashion label Shanghai Tang. The new owner specialises in growing mid-sized Chinese firms, already holding a range of clothing brands. Shanghai Tang just opened a flagship store on Chinese e-commerce company JD’s luxury platform TopLife, the brand’s first domestic online retail space. Shanghai Tang’s creative director Massimiliano Giornetti will resign after the takeover, according to Chinese med

Courtesy: Allen SollyAllen Solly is India’s most attractive formalwear brand, ranked 2nd last year, revealed India’s Most Attractive Brands Report 2018 (MAB). In the 2nd position and 70 per cent lower AI than the leader is the American brand Arrow, which had consistently ranked first in the last three editions of this report. The 3rd place in the category is taken by Van Heusen. The fifth edition of MAB has listed the country’s Most Attractive 1,000 brands, based on TRA’s proprietary model of

Courtesy: DomotexDomotex, the leading trade show for floor coverings, is broadening its network to Mexico. It will be held during October 15-19, 2019 in Mexico City, marking Deutsche Messe's globalisation of the Domotex brand. The trade show features product displays across carpets, soft and hard surfaces like LVT and Wood Flooring as well as flooring technology. As a result of an agreement between the two global trade show organisers, Deutsche Messe and UBM, the event will premiere at Expo