After a disastrous hit by the COVID-19 pandemic, Gucci has announced plans to reopen its Italian facility to start working on prototyping of new merchandise.According to Gucci, they have established a deal with Italian health officials to constantly monitor safety measures for all workers that will be working at the facility.Italian Government is yet to announce plans to end the lockdown; however many suspect that the peak period of the pandemic has passed and the spread of the virus will come t

Amidst the Coronavirus crisis, international fashion retailer H&M has collaborated with London-based luxury pyjama label Desmond & Dempsey – the brainchild of designer duo Molly Goddard and Joel Jeffery.The women’s daywear collection is the first ever by the brand to have become popular owing to its unique hand-painted prints “inspired by Australia in easy-going silhouettes and lightweight natural fabrics.”Launching on 23 April, the limited edition collection includes “laidback yet chic

In addition to large- donations to COVID-19 aid groups, Gucci and H&M are also contributing their social media pages to the World Health Organization in search of wider-, more prominent outlets.Dazed notes that the World Health Organization (WHO) will take over Instagram from Gucci — which boasts 40 million followers — as well as other social media outlets from the brand. Official public service information, including methods to protect the health, protection, and well-being of global popula

The coronavirus pandemic has put the entire fashion industry on the back foot in barely two months. Wuhan in China announced the lockdown on 23 January, and that time, nobody in the rest of the world predicted the outspread of this virus will be such massively devastating. The fashion retailers are forced to shut their stores, halt the production, furlough employees and even file for bankruptcy in the extreme case. Now when the stakeholders are focusing on crisis management and contingency plann

During the ongoing COVID-19 pandemic and its resulting impact on the fashion and retail industry, People for the Ethical Treatment of Animals (PETA) has taken the opportunity to acquire a considerable number of shares in major fashion brands.Image Courtesy: wbckfm.comPETA, whose efforts are directed towards protecting and safeguarding animal rights, announced that it has “bought shares in around 20 businesses including French luxury giant Kering, Burberry, Ralph Lauren and Guess.”The aim behind

Next, the UK-based fashion retailer, has decided to resume its e-commerce website for the customers.Image Courtesy: bournemouthecho.co.ukThe retailer was among the few which temporarily shut their services both online and offline following the Government’s Coronavirus lockdown. The shutdown of stores and its warehouse and distribution centres was over the health concerns of the staff.With new safety measures and one-way systems and new walkway at the warehouse, the retailer has planned to resume

French fashion house and luxury retail firm Louis Vuitton has repurposed several of its Maison’s ateliers in France to produce non-surgical face masks, the brand recently announced in an Instagram post. It started this initiative in partnership with Mode Grande Quest textile network to donate to the much-needed protective gear to frontline healthcare workers.Pic: LVMH“Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight t

Levi’s has partnered with Nintendo to create its highly anticipated Super Mario collection, which was originally slated to launch on 1 April. The launch was delayed due to product delays in North and South America.Image Courtesy: fashionunited.inThe collaboration launched a streetwear-inspired collection based on the brand’s style and the adventures of Mario. Super Mario is Nintendo’s 35-year-old popular Japanese video-game franchise.The collection includes T-shirts, hoodies and denim items, fea

UGG, a US-based lifestyle brand, with parent company Deckers Brands, has announced to launch the Better Together initiative to donate over one million dollars to the Covid-19 pandemic relief efforts, through monetary and product donations. Building on the company's existing philanthropic platform, the Covid-19 response is focused on several initiatives.Pic: UGG"Our hearts are with our friends, colleagues, customers and those on the frontlines during this pandemic. The newly launched Bet

Global luxury fashion group Capri Holdings Ltd recently announced that its collective brands and their founders are donating over $3 million to support COVID-19 relief efforts. In New York, the Michael Kors brand will donate $1 million to back local relief. In London, Jimmy Choo will donate $500,000 to support UK as well as global relief efforts.Pic: Capri HoldingsCapri Holdings founder Michael Kors and John Idol will make personal contributions of an additional $1 million towards such efforts.T