Primark unveiled its first-ever London Fashion Week collaboration this season with London-based designer Bobby Abley, who featured a collection of streetwear inspired by the animated characters, Minions.Abley, known for his love of including childhood cartoon characters in his collections, has previous been inspired by the Wizard of Oz, Mickey Mouse, Pokemon, and Looney Tunes for his collections, and as part of his autumn/winter 2020 show he featured a collaboration with Minions in anticipation

, co-founder of Indian tech fashion start-upwon the award for retail’s best innovative strategy at the Economic Times (ET) Asia-Africa-GCC Retail & Shopping Centre Congress & Awards held recently in Mumbai. Innovation, sustainability and customer-centric approach were the overarching theme for the ET Retail Awards 2020.Pic: Samshek“It feels great to use innovation and incorporate tech into the future of retail. This is the kind of transformation we need to build a sustainable future of r

Rue21, a leading fast fashion retailer, is expanding Plus into 61 additional stores during the first quarter of 2020, bringing the total number of stores with Plus to 318 by the end of the first quarter of 2020. rue21 sells stylish apparel and accessories meant for guys, girls and plus sizes which go up to 4x. It operates 690 stores in 45 states and online.Pic: PRNewsfoto/rue21Michael C Appel, rue21 chief executive officer, said, "As a leader in on-trend fashion at affordable prices, we hav

Maisonette, the premier online shopping destination for children apparel is adding a new brand to its swimwear offerings: Agua Bendita. Made exclusively for the retailer’s Mommy and Me collection, the capsule collection features handmade swimwear featuring bright and vibrant printed dresses for women and children.Combining the expertise of co-founders and mothers of the Colombian swimwear brand, Mariana Hinestroza and Catalina Alvarez, with Sylvana Ward Durrett and Luisana Mendoza Roccia of Mais

NexTech AR solution, a leader in augmented reality (AR),and Poplar, a company that provides AR content creation are coming together!Image Courtesy: siliconangle.comThe partnershipallowsNexTech AR to make use of Poplar’s brand new AR campaign creation platform.The NexTech AR capabilities will allow Poplar to create app-less 3D and AR campaigns at scale, through the mobile browser.Speaking on the same, David Ripert, CEO and Co-founder, Poplar, said“There is no question that AR is the future of ret

Image Courtesy: livekindly.comFuture of fashion is vegan!That’s what most of the fashion brands seem to be telling the world today. In another such initiative, the Hong Kong fashion brands management firm Global Brands Group has bannedthe usage of fur across its Calvin Klein and AllSaints clothing ranges.While praising brand’s initiative, Tracy Reiman, PETA (People for the Ethical Treatment of Animals) Executive commented, “PETA applauds Global Brands Group for its compassionate and business-sav

There comes a time when every trend or moment in fashion has run its course, then we move on to the next best thing. In the late 1940s, formalwear and haute couture aesthetic ruled over popular fashion. These ideas and these looks would dominate the fashion sphere and would lead to the growth of ready-to-wear, as customers would eventually demand more accessible, lower priced, but still luxury fashions. Then of course, would come the trickle down effect. The European fashion houses would do some

From voluminous proportions, to smart tailoring and navigated lengths, designers churned out an umpteen number of variations for the diverse-yet-picky consumers of today. Apparel Resources India rounds up the top silhouettes and forms for S/S'20.The long parade largerthan-life designer showcases for the upcoming Spring 2020 season has concluded – but we are already mid-way through analysing the most impactful of trends set to dominate the coming months.From voluminous proportions, to smart t

While the runways have traditionally been a place for designers to showcase their latest sole works, it has also become the platform to debut collaborations made with other labels, such as the partnership betweenduring New York Fashion Week and just across the pond, J Brand has debuted its capsule collection with London-based designer Halpern.According to an announcement from the denim label, J Brand has designed a capsule that will be part of Halpern’s Fall 2020 collection, which debuted during

Image Courtesy: hypebeast.comNike, the US-based sportswear brand, will be releasing its ‘Move to Zero’ capsule collection of apparels coming summer.The new collection will be an integration of sustainable cotton and recycled polyester and can be produced using less chemicals and less water.Add to it, the Move to Zero capsule collection also boasts of a pattern efficiency of over 90 per cent – epitomised by the launch of the Nike Atsuma.Move to ZeroisNike’sjourney towardszerocarbon andzerowaste t