While we are still talking about fast fashion and its utility and sustainability in fashion along with a conception that all of it are privy to the adult consumers, kidswear segment has grown by leaps and bounds to form an equitable share of the overall apparel market size in the country. Even as the menswear category continues to dominate the fashion industry, kidswear, which was almost non-existent till a few years ago, is slated for phenomenal growth.According to Technopak, kidswear is expect

Smalls, with its line of 100 per cent sustainable, fully traceable Merino wool essentials, is unveiling new additions to its range for Xmas ’19. Following launch of its first men’s and women’s collection to rave reviews, the additions comprise a new Ultimate Travel Kit, its first sock line in collaboration with Oeuf NYC and an Alpine White standout shade.Pic: SmallsKeeping one warm when it’s cool, cool when it’s hot, Smalls Merino Ultimate Travel Kit instantly upgrades long haul flights with its

British sock brand Pantherella has unveiled its first-ever luxury scarves collection, marking the first time in the company’s 82-year history that it has ventured outside of statement socks.The luxury scarves collection will “mirror” the fine craftsmanship and design of its luxury socks, Pantherella explained in a press statement and will be made in the same Leicester factory, where the brand has been making its socks since 1937.Pantherella’s inaugural collection of scarves consists of three dis

British fashion and accessories brand Monsoon has announced “significant sustainability improvements” on all of its spring/summer 2020 collections, stating that more than 50 percent of its clothing range will be sustainable.The admission coincides with the launch of its sustainability report, which reveals that 30 percent of all Monsoon cotton currently uses is organic, this will increase to over 70 percent for spring/summer 2020, while viscose use will also increase from 60 to 65 percent.In add

Trendstop brings FashionUnited readers a first look at the essential womenswear colour stories inspiring the Spring Summer 2020 season.The Trendstop team gives FashionUnited readers an exclusive look at three key colour directions straight from the Spring Summer 2020 runways, that will be informing the womenswear market through the upcoming season and beyond. Designers examine the power of colour to channel mood and meaning in SS20. Tones that communicated the feeling or enhanced the ethos behin

Brand:Kenneth Cole Company:Brandzstorm India Marketing Pvt LtdLocation: Infiniti Mall, Malad, MumbaiArea:1200 sq ftProduct profile:The store features apparel, footwear, handbags, accessories, perfumes, laptop bags, luggage for men and women.Pic: Kenneth ColeAbout theKenneth Cole Productions, Inc: Kenneth Cole Productions, Inc is an American fashion house that was founded in 1982 by Kenneth Cole. The company creates clothing, shoes, and accessories for urban lifestyles under the brand names Kenne

The fashion industry has reached a point where topics such as diversity and body positivity are the main focus points for brands and companies. In this new era, some brands—particularly those of the independent variety—have soared. Others such as Victoria’s Secret have experienced backlash and criticism for their lack in acting along with these progressive movements, which raises the question: How does a brand like Brandy Melville continue to maintain its popularity?Despite its popularity in the

As a preview of the Future Fabrics Expo in January 2020, C.L.A.S.S. key members will bring a selection of innovative and responsible materials to the UK. Two masterclasses will be held at The Sustainable Angle's West London studio on November 7.Based in Milan, C.L.A.S.S. is a unique multi-platform hub with a focus on integrating smart values into fashion, products and businesses. Since 2007, C.L.A.S.S. has become the global resource for smart material innovation, education, marketing and emp

Recently, the Japanese global apparel retailer, announced its launch in Vietnam during fall 2019. The store will be one of the biggest UNIQLO stores in Southeast Asia with 3,000 square meters at Parkson Saigon Tourist Plaza in District 1, Ho Chi Minh City.“Our entry into Vietnam is an exciting milestone for everyone at UNIQLO. The Southeast Asia region has been an important driver of growth for us, and we are pleased and optimistic about our opportunity to be a part of such an exciting economy a

Flip Fit, the first-of-its-kind social shopping platform, has been launched with a $3.75 million in seed funding to transform the fashion market. The first ever social media application enables users to receive a fitting room in their living room of items they specifically requested to try after seeing those items on friends and influencers they follow.Pic: Flip FitFlip brings all of the best parts of the in-person shopping experience, trying on different sizes and styles, seeing what your frien